This tutorial is aimed at someone learning the basics of Photoshop. I’ll be teaching you how to use a couple of basic tools and techniques to create a simple yet professional looking logo. The finished logo can be included in all your marketing including brochures, business cards and printed door hangers.
Firstly, we are going to be creating a new document. Go File > New and use the settings below and hit enter. You should end up with a new document with light grey and white squares in the background.
We are going to be filling our background with a radial gradient. Select the gradient tool from the tools window and set it to radial (at the top). Set your foreground colour to #2f373f and background to #282c30. Left click in the top left quarter and drag to the bottom right and release.
Thirdly, we are going to be adding the text of the logo. Select the text tool and click in the middle of the document (this creates a new text layer for you) and type out the name of your site. The font I have used is ‘Gauntlet Thin‘ (white) & ‘Gauntlet Classic‘ (bold and the colour is #ff6d06). This text effect is just a simple two tone effect but looks clear and professional.
Now we are going to be adding a subtle gradient underneath the text. Create a new layer (Layer > New > Layer) and make a selection like this using the rectangular marquee tool. Move this new layer beneath the text layer so it does not overlap.
Select the gradient tool and set it to linear this time. Set the foreground colour to #38404a and set the gradient to ‘foreground to transparent’ – this is a default preset. Fill the selection from top to bottom with this gradient so you have something like this.
Using a large soft brush (200 pixels) erase the left and ride sides of the gradient.
On a new layer make a selection one pixel down from the top of the gradient we just made using the single row marquee tool. This tool makes a selection one pixel high, and the width of the document.
Fill this selection with the colour #475563. To fill a selection simply go Edit > Fill with colour.
The highlight line is currently taking up the entire width of the document, and we only want it to be underneath the text so select the area of the gradient layer (Ctrl + Click the gradient layer’s icon). Invert selection (Select > Inverse) and remove (delete on the keyboard) – this deletes everything outside the gradient on the highlight layer. Make sure you have the highlight layer selected when you hit delete (because it will only remove everything in that selection on the layer selected).
Next we are going to be adding a little talk shape. On a new layer select the custom shape tool and make sure it’s set to shape layers and the colour is white. Select the ‘talk 2′ shape and make a shape to the top right of the text.
Lastly we are going to give the talk shape a bit of shading so on a new layer select the area of the talk shape (Ctrl + Click layer icon like before) and contract the selection by a couple of pixels (Select > Modify > Contract).
Select the gradient tool and fill the selection with a black to white gradient from the bottom left corner (so the black side is there).
Lower the opacity to 20% and you are finished!